Our aim is to bring you a carefully selected range of products that embody the principles of sustainability , transparency and clean, green living .
For us, the idea of green beauty is more than just a fad or a formula. It’s about finding a harmonious balance between what works effectively, what’s safe, and what’s good for our planet.
It's a journey towards a healthier, happier life, and it's something we're passionate about every day.
At Green Beauty Concept, our journey began in 2017 with the passion of bringing you natural and sustainable products.
We believe in the power of organic and natural beauty, and we are proud to offer a carefully curated selection of planet-conscious beauty brands from around the world.
Our aim is to provide a personal, informed and transparent service through our online store, making it easier for you to make choices that have a positive impact for both you and the planet.
We hope our offerings can enrich your daily wellness and beauty routine, helping you feel confident and beautiful inside and out.
Make more conscious choices… without compromising quality!
We believe that consumers should be 100% informed about the products they buy, on several levels. Not only about the ingredients and the packaging, but also about the philosophy of the brands they use, their production values, their work ethics and their social responsibility.
Therefore, we work with brands that have a transparent attitude regarding their methods of production and obtaining raw materials or finished products. They defend environmentally conscious and committed practices and express the pursuit of ethical standards regarding the payment of their employees and partners.
Furthermore, since the creation of our store, we have always published as much information as possible about ingredients, packaging, our partner companies and certifications, to give the consumer as much information as possible when making their choice.
We believe that sustainable beauty needs to go beyond words like “organic,” “eco-friendly” and “natural”; words that are not really regulated and can therefore be used in vain and without context. The key to sustainable beauty is in actions, not words. And it all starts with your routine. Some actions can be small – don’t buy a new moisturizer until you’ve used up the one you have. Some are big – look for biodegradable or recyclable packaging, or avoid plastic packaging altogether. And some actions, of course, don’t depend on you, but on beauty companies – is it possible to formulate and package beauty products that are genuinely skin-friendly and environmentally friendly, without compromising the efficacy and luxury of the product and, of course, the economic sustainability of the companies involved in its production and distribution?
At The Green Beauty Concept we seek to select products and brands that are in harmony with the planet. We avoid marketing through exaggeration and excess. We defend the concept of slow beauty , so that you only buy what you will actually use and avoid waste.
Not only do we choose to work with brands and companies that have policies with ethical principles of respect and care for nature and that try to undertake ways to minimize their potential negative footprint, but we also implement ways to manage our own operation and our company in a sustainable and environmentally friendly way.
We look for partnerships with original brands and alternatives to those that are easily found in large online stores or department stores. We prefer to work with independent companies, not linked to large corporations or pharmaceutical companies.
We work mainly with independent brands, which are often small, family-run businesses with small production facilities. The creators of the brands we work with are hard-working entrepreneurs who create excellent natural products without compromising their effectiveness and integrity.
We believe that skin and body care is not a cost, but rather an investment we make in ourselves, not only physically, but also emotionally.
We seek to share information in our store and communication channels that promote well-being rituals and a healthy lifestyle.
We do not believe in fear-based communication, nor in creating anxiety with "routines" and "needs", which in fact are not, and should not be, the objective of creating beauty and health rituals.
Bearing in mind that not everything that is natural is necessarily good and not everything that is synthetic is necessarily bad, we try to find the balance, to provide better options for a beauty routine that is the best of science associated with nature, in a sustainable, healthy and luxurious way.
We do not demonize ingredients, nor do we have "blacklists", but we do avoid controversial ingredients, to give you peace of mind and as a precautionary measure. Far be it from us to label them as dangerous to your health, but we consider it prudent to exclude them temporarily.
We invest in the transparency of information on our store , so that you can make your own choice, and possibly apply a principle of prudence different from ours: we offer you a wide range of cosmeceutical brands (which combine the best of science and nature), natural brands and certified organic brands, and we answer all your questions, in store or via the address hello@thegreenbeautyconcept.com .
Our philosophy is based on maximizing what is good for the skin and minimizing anything that may be superfluous.
We avoid "empty" formulas, we locate the superfluous and the useless, we focus on the active ingredients and we analyze a composition as a whole, to evaluate the added value of a product and to be able to justify its price.
In Portugal we are protected by European legislation, the strictest in the world , and all cosmetics sold in Portugal are safe for you and your skin.
All products in our store are duly legalized. In other words, they are duly registered in their respective countries and in the EU, and are subject to a mandatory scientific and technical evaluation for marketing in Portugal and the EU, to ensure that they are safe for use.
The products are properly preserved (which means that not all of them are 100% natural). It is important to note that a product that contains water in its formula must be preserved with a chemical preservative, otherwise it would be subject to the rapid development of microorganisms, making it unsafe (or legal) to use.
We do not work with "homemade" brands that are not legalized and whose products and formulas are not subjected to mandatory safety tests.
One criterion we do not compromise on is that our products must convey well-being, elegance and luxury. We want to help our customers create natural and healthy beauty routines, but without giving up the pleasure of seeing a beautiful and well-stocked cosmetics shelf, with luxurious products, well packaged and pleasant to use.
See the step-by-step guide on how to make a purchase in our store.
We love discovering new products, getting to know new brands and their stories.
